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Charts, Data and Research for Marketers
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  • 01/05/11--08:15: Americans Get Happy in ’10
  • Americans were, on average, happier and less stressed in 2010 than they were in 2009, according to recent Gallup-Healthways Well-Being Index data. The percentage of Americans experiencing a lot of happiness and enjoyment without a lot of stress and worry increased by one percentage point in 2010, while stress decreased by about the same amount. […]

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    US retail e-commerce spending for the entire November – December 2010 holiday season reached a record $32.6 billion, marking a 12% increase from $29 billion last year and an all-time record for the season, according to data from comScore. This 12% increase for the season, slightly outpaced comScore’s forecast of 11% growth.

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  • 01/05/11--09:48: Internet News Gains on TV
  • The internet is slowly closing in on television as Americans’ main source of national and international news, according to a new study from the Pew Research Center for the People and the Press. Currently, 41% of Americans say they get most of their news about national and international news from the internet, which is little […]

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    Six in 10 mobile campaigns on the Millennial Media network placed a call as a tactic during November 2010, according to the latest Millennial Media SMART Report. Millennial Media analysis indicates the automotive, travel, telecom, and education verticals leveraged this action to drive immediate action with mobile consumers during Q4 2010 with both holiday and […]

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    Seven in 10 Americans say religion is losing its influence on American life, according to results of a new Gallup poll. This figure has risen 27% from 55% who gave the same view in 2002, and is tied with 2009 for the highest percentage who say religion is losing influence since 1970. Another 25% said […]

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    Top online retailers sent each of their subscribers 3.1 promotional emails on average during the week ending Dec. 31, 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog. That’s down 25% week-over-week from 4.2, down 29% from 4.4 four weeks ago, and up 14% year-over-year from 2.8.

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    Television media continued to pace the 2010 advertising recovery during the first nine months of the year, according to data released by Kantar Media. While overall TV ad revenues grew 10.5% from the first nine months of 2009, spot TV expenditures surged 27.8% behind what Kantar terms a swell of political advertising and sustained demand […]

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    US mobile phone owners age 13-17 send and receive an average of 3,705 texts per month, according to new data from The Nielsen Company. This is more than double the next-highest average number of texts sent and received in average month, 1,707, performed by 18-to-24-year-olds.

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    Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: Software Will Take Half of the Total Navigation Market by 2016 How US Retailers Can Drive Growth in 2011 Consumers Pick Up the […]

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    Following flat year-over-year performance in October 2010, private label CPG dollar sales rose almost 2% in November 2010, according to data from The Nielsen Company. Meanwhile, private label CPG unit sales declined 1%, compared to a 3% drop in October 2010. Private label CPG dollar sales rose fractionally year-over-year in October 2009, while unit sales […]

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    Although RIM Blackberry maintained a healthy lead in US smartphone share in November 2010, it continued a pattern of losing share, dropping 11% from 37.6% in August 2010 to 33.5%, according to comScore MobiLens data. RIM Blackberry also lost 9% of its US smartphone market share between July and October 2010.

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  • 01/07/11--07:53: Best Selling Books of 2010
  • The list of the top 10 best-selling books of 2010 from Barnes & Noble and the list of overall top 10 best-selling books from Amazon.com (including Kindle) demonstrate some significant differences in reading preferences between readers of physical books and readers of all books, including e-books. Most significantly, the memoir of former President George W. […]